Studio HAID is an interior design studio led by freelance designer Hannah Allen, based on Wadawurrung Country (Geelong and Surf Coast). The studio operates as a flexible design partner across residential and commercial projects, offering spatial planning, documentation, material specification and client presentation support.
I worked with Studio HAID to develop a cohesive visual identity and digital presence that reflects its thoughtful and detail-driven approach.
The visual identity was designed to feel refined and understated, supporting the studio’s role as a flexible and detail-focused design partner across residential and commercial work.
This included the creation of a custom logo, definition of a refined colour palette, and the development of a clear visual direction that establishes consistency across brand touchpoints.
To extend the identity digitally, I created a series of motion-based assets combining project imagery with the logo in animated GIF formats, adding a dynamic layer to how the studio presents its work online.
Alongside the identity system, I designed and developed a clean landing page website to establish Studio HAID’s initial digital presence. The focus was on clarity and structure, ensuring the brand feels professional, credible and ready to scale as the studio grows.
