Pureproducts
Pure Products Deluxe Men’s Grooming Bag, stocked at Myer, is a curated retail offering designed as a premium grooming set. The product required a printed packaging solution that would elevate its shelf presence while clearly communicating the contents inside.
I designed a custom wrap-around print application for the bag to enhance its visual identity and retail impact.
This project involved the creation of a custom printed packaging solution applied as a wrap-around band for the Pure Products Deluxe Men’s Grooming Bag.
The design functions as a partial sleeve rather than a full wrap, incorporating brand logo placement, a bespoke pattern system, and a structured visual layout that enhances the product’s premium positioning within a retail environment.
The front-facing design focuses on brand visibility and shelf impact, while the reverse side communicates clear product information, including the contents of the grooming set. The layout was carefully structured to balance aesthetic appeal with functional clarity for retail presentation.
The final outcome is a refined packaging solution that strengthens brand presence while supporting both visual merchandising and consumer information needs within a Myer retail context.
