Berth
Berth is a Geelong-based pregnancy and birth care service providing expert support for women throughout pregnancy, birth and postnatal care. The brand required a calm, refined identity and a clear digital presence to support client bookings and service information.
I worked with Berth to develop a cohesive brand identity and digital system that reflects their clinical expertise and warm, supportive approach.
This project involved the creation of a complete brand identity for Berth, including logo design, typography selection and a refined colour palette. The visual direction was developed to feel calm, grounded and high-end, reflecting the nature of pregnancy and birth care services.
Alongside the identity system, I designed a structured fee structure document in PDF format to clearly communicate consultation offerings and pricing in a professional and accessible way.
I also designed and developed the Berth website on Squarespace, incorporating a streamlined layout and integrated appointment scheduling functionality to support client bookings and improve accessibility for patients.
The final outcome is a cohesive brand and digital system that supports both the operational and emotional needs of a pregnancy care practice, balancing clarity, trust and a calm user experience.
